Press releases

Linkfire A/S, the world’s leading SaaS marketing platform for music and entertainment, appoints Tina Ndlovu Finsen as new Chief People & Culture Officer to support Linkfire’s continued growth journey. Tina Ndlovu Finsen will assume her position on January 3, 2022.

Linkfire A/S, a global leading SaaS marketing platform for music and entertainment, has expanded its operations to Sub-Saharan Africa by establishing a local office in Accra, Ghana. The expansion is part of Linkfire’s ambition to grow its position and increase traffic in fast-growing markets like Africa and Asia. The goal is to increase consumer connections (traffic) in the region from 3.5 million to 35 million per month within the next 24 months. Africa represents a strong growth opportunity for Linkfire – the cumulative annual growth rate for the music industry across the region is expected to reach 10-14% between 2021 and 2025 Sub-Saharan Africa (SSA) is a fast growing region consisting of 46 countries. Spearheaded by a growing and younger population, increasingly improved internet infrastructure and solid mobile penetration. The demand for content is greater than ever, and entertainment industries in countries like Nigeria, South Africa, Kenya and Ghana are expected to grow at a minimum of 10 percent CAGR between 2021 – 2025.