Linkfire A/S, the world’s leading SaaS marketing platform for music and entertainment, appoints Tina Ndlovu Finsen as new Chief People & Culture Officer to support Linkfire’s continued growth journey. Tina Ndlovu Finsen will assume her position on January 3, 2022.
Empowering entertainment discovery everywhere
Linkfire was founded by the current CEO Lars Ettrup and CCO Jeppe Faurfelt to automate and simplify marketing flows for a growing music industry, as streaming services transformed music and entertainment.
Within 12 months from its founding, Linkfire’s marketing platform became widely used in Europe.
Linkfire’s first office in the US is opened in New York and the company expands into the largest music market in the world.
Global deals with all three major music labels, Universal Music Group, Sony Music Group and Warner Music Group, are signed.
Linkfire’s second office in the US is opened in Los Angeles.
First ever streaming data attribution partnership with Pandora is announced, followed by streaming data partnerships with Apple Music and other popular Digital Service Providers (DSP).
Having previously focused on record labels, Linkfure’s marketing platform opens up for artists, independent labels, and other creators.
Exclusive partnership with Apple Music to deliver streaming attribution data to the global music industry.
Deezer and YouTube join the ranks of streaming data attribution partners.
Annual customer connections exceed 1 billion for the first time. Accumulated connections exceed both 2 and 3 billion.
Linkfire becomes a publicly traded company listed on Nasdaq First Premier Growth Market in Stockholm.
In November, the plan to acquire the largest global competitor smartURL is announced.
Linkfire signs a multi-year marketing and affiliate agreement with Amazon Music and continues to further strengthen its global market position within entertainment discovery.